Mojo – Marshall Goldsmith (Hyperion)
July 26, 2010 · Print This Article
Marshall Goldsmith pulls no punches. He wants to help you get back on track – get your ‘mojo’ back as he puts it, but he wont tolerate self-delusion along the way. This much is clear in “Mojo: How to Get it, How to Keep It, How to Get it Back if You Lose It.”
Goldsmith, (author of last year’s bestseller, “What Got You Here Won’t Get You There”) lays out a prescription for identifying what makes you tick, how you are different and what you have to offer, and then how to shape and maximize those skills to cut through life like a proverbial hot butter knife. In this short (200 pages), but powerful book, Dr. Goldsmith (who as an executive coach, advises top Fortune 500 companies regularly) quickly identifies habits and traits that hold people back (the ‘Nojo’) and how to quickly subvert them and get back on the path to success.
This easy read is anchored by a writing style that makes its points clearly through a number of streamlined examples that most readers should have no problem understanding. The linchpins of Goldsmith’s focus are identity, achievement, reputation and acceptance and the concepts are reinforced by dedicated chapters, questionaries, graphics and work sheets that far from belaboring the point, rather serve to explain and reinforce the overriding concept; are you receiving short-term gain and maximizing your long term goals through your actions, both large and small. This is the essence of the book.
It’s easy to see why Goldsmith is a best-seller in the field. His books are on target and get to the root of the matter – albeit sometimes counter-intuitively – using both the broad and specific strokes required for the reader to get back on track. His laser focus on what works vs. what we think will work is exactly what makes his work stand out in a crowded field.
For more try: Marshall Goldsmith’s website
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