The Zen of Social Media Marketing – Shama Hyder Kabani (BenBella Books)
June 16, 2010 · Print This Article
In the short history of Blog on Books, we have come across all variety of social media guidebooks. Some (like Twitter Power) are so basic as to be only useful for first time followers, while others (Brian Solis’ ‘Engage’) are rather advanced and best used by those who have a serious and broad company-wide agenda to pursue the full range of social marketing possibilities (many of which have yet to be fully vetted, of course.)
Now we have Shama Kabani’s ‘The Zen of Social Media Marketing’; a book that picks up on a new theme within the social media community which is: it’s not what you do, it’s how you do it that matters most and while Kabani (one of Business Week’s 2009 ‘25 under 25′ entrepreneurs to watch) is not obsessed with etiquette the way some social media progenitors are, there is still enough here to steer one in the right direction.
The crux of ‘Zen’ is really a roadmap of the various mainstream options available to the social networked marketeer presented in a way that lays out most everything you need to know for a working relationship to the various tools of the trade, while at the same time, trying to avoid going down the rabbit hole of endless features that can actually stymie even the best of marketing plans on the web. In other words, get the balance right.
It is in this regard that Kabani’s work is well recommended, not for the novice per se, but for individuals or organizations who want to achieve a well balanced integration of the various tools and platforms available now to get the message out to their customers, fans, etc. It’s placement in the middle of the pack is, ironically, what makes it succeed.
To see how Shama Kabani uses social media marketing for her own projects, take a look at her book website here of her main site, Marketing Zen.
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