Publish & Prosper – Blogging for your Business, DL Byron & Steve Broback (New Riders)
February 21, 2007
This volume is a short, concise guide which advocates starting an online blog for your business as well as detailing the ins and outs of maximizing one’s impact in the exploding blog business. The authors are veteran consultants for large and small companies as well as individuals that want to develop a blogging strategy of their own. (They are also the promoters of a conference called the www.BlogBusinessSummit.com.) The format is an efficient nine blog-like chapters, blocked out with lots of side bars and sub-headings, each about a page or two long, thus resembling a sort of printed equivalent of the web/blog experience, but in a physical book. Worth reading if you aspire to the field.
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I Feel Bad About My Neck: and Other Thoughts on Being a Woman – Nora Ephron
American Theocracy: The Peril and Politics of Radical Religion, Oil and Borrowed Money in the 21st Century – Kevin Phillips
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